Article marketing has rapidly increased in popularity in recent years as a way of driving targeted traffic to your website. The reason for its continued growth in popularity is simple: it works. There are, however, some things to keep in mind when developing an article marketing strategy.

#1. Quality versus Quantity

It is good to launch a quantity of articles onto the web, but there is a right and wrong way to do it. Search engines favor the natural occurrence of content. Uploading large quantities of articles in a very short time draws the suspicious eye of the spiders because it looks unnatural.

The search engines favor quality over quantity. It is to your advantage to take more time writing quality articles rather than creating more articles of a lesser quality. Be patient in this regard and you will be well rewarded in the end for your efforts.

#2. Search Engine Optimization

You need to optimize your articles for specific keywords, essentially the same keywords you are attempting to rank for in the search engines. You should have articles on your website optimized to specific keywords. You should submit off site articles to the article directories (Ezine, Go Articles) optimized for the same keywords and linking back to the articles on your website.

#3. Linking Strategy

Do not link every article in the directories back to your home page or a single page on your website. Typically, a resource box allows two links back to your website. Don’t always link them to the same place. Maybe link one to your home page, and the second to another page on your sight, preferably an onsite article optimized for the same keyword(s).

#4. Consistency is Important

If you want to climb in rank and stay there, continue to add new content to your website and to the article directories. This is not a one-time task you perform with a few articles and then stop. It is an ongoing task.

Set a goal of so many articles to write each week. If you don’t have time to write, hire a freelance ghostwriter to write articles for you. You can even have a writer upload them to your blog for you or submit them to the article directories so you do not have to worry about it.

In Conclusion

If you want more traffic on your website, drive it there. If you want to rank high in the search engines organically, implement an article marketing strategy and remain consistent in your submission efforts. Article marketing is a strategy with a proven track record. It is one of the most affordable methods of driving traffic to a website and climbing in search engine rank.