Perhaps one of the most common types of freelance ghostwriting I do for clients is the creation of product reviews.

Different clients specify different guidelines and specifications for the style of reviews they want. When you utilize my ghostwriting services, of course, your guidelines will always be adhered to as specified.

Here’s a bit of information on product review writing based on my own perspective of what works best for me.

Product Review versus Sales Letter

A product review is not the same as a product sales letter. Product reviews are great for providing support for a sales letter, but they are not the same. Copywriting for product niche sites needs to incorporate product review information into the marketing scheme. Generating traffic is essential, but only if sales are actually generated because of it.

When a consumer wants to gather information to make an informed decision about purchasing a product, they want to know what others have said about it who have actually used the product. These are known as product reviews.

Writing Believable Product Reviews

If the product review is too sales oriented and relays information that is “too good to be true,” the typical message sent to the reader is that it is, and they lose interest. People are onto the fact that a product that claims to work like a miracle doesn’t. They are seeking honest facts from real users they can use to evaluate the product.

Quality well-written product reviews should share some negatives about the product to an extent, which makes them even more effective. These “negatives,” if written well enough, are mentioned and then refocused into not being so important to prevent a product purchase or not substantial enough to make a difference.

The information in product reviews should be well researched. It is not the intent to just “make up stuff” or generate a bunch of “sales hype.” You can find legitimate comments about products on forum boards and in chat rooms. If you come across a product that has no positives but all negatives instead, it is probably in your best interest to promote a different product.

Here’s an example:

After fully researching the product, Acne Face Cure, I discovered that the majority of purchasers have been thrilled with the product and continually report outstanding results. A few people claimed it required more time than the company claimed to achieve the desired results. However, the product did work for the majority of users and much has to do with how closely the product recommendations are followed.

A Subtle yet Powerful Call to Action Closure

You want to end the product review with a subtle, yet powerful, call to action. The intent is to prompt the reader to do something, which is of course buy the product, but not in a traditional sales pitch sense.

It should be, instead, a flag to the reader that after what they’ve just read in the product review, buying the product is exactly what they need to do to resolve their particular problem or need.

Here’s an example:

If you are tired of spending money and time on acne products that don’t work, my extensive research indicates Acne Face Cure is a good product that provides the advertised results for most consumers.

It is backed by a majority of positive user feedback. The company also offers a 100% satisfaction guarantee, which is always a good indicator of a reputable organization.

It is not hard to write high quality and effective product reviews once you get the hang of it. It is important that the reviews you write “speak” to the reader and motivate them without coming off as too pushy. Try it. It works!