Have you ever read something that was so bland you found yourself “reading it” while your mind wandered off to something else? Very little, if any, comprehension takes place when the article content is unexciting, uninteresting, and uninspiring.

Bland content may find a place in the occasional novel, depending on the specifics of the situation, but regarding copy intended to direct someone to “click” or explore and find interest in a product or service, bland copy is not compelling enough.

Next thing you know, you’ve forgotten where you were… you either go back and read the boring text again or abandon it entirely. I’ve started reading books written that way; I say started for a reason. Those novels were not compelling enough to finish. I just could not “get into” where the text was taking me, if anywhere.

Writing is an art; Artistic Articles compel a reader to:

• Want to Read On Without Being Bored
• Develop an interest in or a connection with the content
• Not Fall Asleep

Artistic Articles are filled with content that embraces the reader. The right content can catapult someone into wanting to read more.

Artistic Articles should be just enough, and nothing more. Once what needs to be said is said, there is no need to drag it out further, bore the reader, and lose their interest.

• No Fluffing
• No Stuffing
• No Bluffing

Thank You for Visiting Freelance Ghostwriter…
The Liquid Pen